![]() ![]() (a) Where platforms only publish daily active user figures, or where platforms have not published recent updates to monthly active users, we've used the latest advertising reach figures published in each platform’s respective self-service advertising tools, in order to provide a more equal basis for comparison. Twitter’s reported potential advertising reach was 373 million (a) in April 2023, but the platform’s published ad reach data is currently subect to significant fluctuations, even from day to day ( see more Twitter stats here).Pinterest has 450 million monthly active users ( see more Pinterest stats here).QQ (腾讯QQ) has 572 million monthly active users.Sina Weibo (新浪微博) has 586 million monthly active users.Kuaishou (快手) has 640 million monthly active users.Telegram has 700 million monthly active users.Douyin (抖音) has 730 million (c) monthly active users.Snapchat has 750 million monthly active users ( see more Snapchat stats here).Facebook Messenger’s potential advertising reach is 1.036 bllion (a) ( see more Facebook Messenger stats here).TikTok ads can potentially reach 1.092 billion adults over the age of 18 each month (a) ( see more TikTok stats here).Weixin 微信) has 1.313 billion monthly active users Instagram has 2 billion monthly active users ( see more Instagram stats here).WhatsApp has at least 2 billion monthly active users.YouTube’s potential advertising reach is 2.527 billion (a).Facebook has 2.963 billion monthly active users ( see more Facebook stats here). ![]() On the other hand, it’s also worth noting that comparing social media users with figures for total population may under-represent the full extent of social media use, because most social media companies restrict use of their platforms to people aged 13 and above.įor context, the latest data suggest that the number of social media users around the world now equates to almost 77 percent of the eligible global population.ĭata from GWI reveals that the typical social media user actively uses or visits an average of 6.6 different social platforms each month, and spends an average of 2 hours 24 minutes per day using social media.Īssuming that people sleep for between 7 and 8 hours per day, these latest figures suggest that people spend roughly 15 percent of their waking lives using social media.Īdded together, the world spends roughly 11.5 billion hours using social platforms each day, which is the equivalent of almost 1.3 million years of human existence. This is why we refer to social media user “identities”. However, note that figures for social media users may not represent unique individuals, and due to issues like duplicate accounts, social media user figures may exceed the figures that we publish for internet users – or even for total population. The latest figures indicate that well over 9 in 10 internet users now use social media each month (learn more about people’s broader internet behaviours on our Global Digital Overview page). That equates to annualised growth of 3.2 percent, at an average rate of 4.7 new users every single second. ![]() Social media user numbers have continued to grow over the past 12 months too, with 150 million new users joining social media since this time last year. ![]() Detailed analysis by the team at Kepios shows that there are 4.80 billion social media users around the world in April 2023, equating to 59.9 percent of the total global population. ![]()
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